Creating a new course in blogs

For years companies have been using the standard marketing channels to help them reach existing and new customers. For many companies advertising on radio stations has been part of this mix as an inexpensive way to reach thousands of potential customers. And now many are capturing those leads and sourcing out their call centers in order follow up with those potential customers. With hosted predictive dialers solutions from companies like IAT-CTI you may be able to increase ROi and reach and frequency for those customers that you are able to capture during your advertising blitz. In most cases the radio station sales reps are calling on potential customers to explain why their station and demographics would be a great fit for that particular customer. As the month comes to a close the inventory that a station may have could still be wide open and then the race begins to find customers to fill those slots.

We just had the chance to check out a new way to help advertisers and radio stations come together and buy and sell their inventory. This is a unique revers auction where radio stations actually do the bidding for the advertisers business. The lowest CPM usually wins and is a win/win for both parties since advertisers can stretch their marketing dollars and radio stations have a chance to sell unused inventory. Advertisers will also be able to increase their brand recognition and customer engagement because they will now have a better resource to different radio markets. Below is an example of how this would work: