CRM maximized for investment

Being successful in sales requires always being able to ask for the business and having the right information at the right time to help your customers understand why they should do business with you. I worked in copier sales for 7 years and we worked off sales leads and cold calls to gain business. At that time we had no CRM  or facilities management tools that actually linked the customers we were calling on to a main application or that helped to manage our warehouse of parts and incoming shipments. This had it’s drawbacks if we had someone leave the organization and their record keeping was less than stellar. This basically meant we were starting all over in that particular geography.

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