My wife was asking me for the Killers CD, because there were two songs that she wanted. I told her just to go to iTunes and spend the $2 and get the songs she wanted instead of wasting the extra dollars on a whole CD. Just these two examples show how much technology has changed the way we purchase items now and no longer are willing to spend extra when not needed.
Shoppers are being targeted more and more these days based on the geographic location and type of internet connection they are using. So if you are a male from the north using a high speed internet connection, you may receive a 10% discount offer when visiting Amazon.com, versus a shopper from the north receiving a $5 off coupon when it is detected they are using regular dial up. Advertisers are tailoring their home pages based on how the user got to their site. So if you search for discount DVDs and get to Amazon you may get a free shipping offer, versus finding DVD™s on Amazon by using the term HD DVD.
