May 29

Cost per action (CPA) through various CPA Advertising network affiliates seems to be getting more play in the online advertising world. Here is how this would work from a publishers standpoint. (By the way a publisher is someone who runs the text ads you see that have content relative to their site. Just like the Ads you see along with this blog) As a Publisher running PPC ads or other forms of contextual ads on your site, you make a certain dollar amount on each click through on the ad, regardless if the person buys or completes any form. In the new model, you be be compensated if the click actually resulted in a purchase, or other action determined by the advertiser. So as you can see, you could get 1000 clicks a day on your ads running on your site, but unless there is an actual purchase, that would be $0 in your pocket. Interesting!! But the result in Cost per Action or CPA Leads as it is called pay much higher than PPC ads

As an advertiser, if you elect to choose this model, it could be very cost effective as you would only be paying for actual sales, or leads. So for example you run a site that sells Domain names and hosting accounts. If someone sees your ad on another site, clicks on it, but never purchases anything, you would not be charged anything. Unlike today, if you have purchased $1000 in clicks, they could all be used up without one sale. Plus for advertisers you greatly reduce PPC fraud as their are specific sales actions that have to take place.

This form of advertising has grown substantially since we first started partnering with companies that specialize in CPA. There are companies like statusmediaplc.com which is a CPA Advertising UK firm that specialize in this form of online marketing and have teamed up with some very large companies to bring bloggers and website owners a new form of revenue to their offerings.

From a publishers standpoint  the Status Media Publisher Network offers a host of reports so that you can monitor which offers are performing best on your blogs or websites. They offer a great variety of ad types so that you will be sure to find one that will fit into your site. You can choose from  various marketing platforms that will enable you to generate and capture qualified leads. The more variety that you are given the more creative you can get and actually test different mediums to understand which types get better click through and better revenue.

For advertisers you have various reports to help you understand how your ads are being viewed, which format is gaining more customers, and on the day and time of the actual sign-ups are happening.

May 29

Investing in today’s environment can be tricky even with the help of an online broker. Everyone knows about the stock market and investing in mutual funds. These are great vehicles as you can spread out your money and chooses low to high risk investments depending on your risk level. Those that are younger may be more risky in their investments because they have more time to make up any losses that they may incur. Where those that are getting close to retirement may be more cautious since their life savings is what they will be living off of. There are investment vehicles in stock trading in local markets and foreign markets which is gaining in popularity. If you have experience trading online in the stock market then you should be able to adapt very easily to this method of trading.

With so many people online Online trading has become quite popular thanks in part to the technology and speed at which you can react to the market changes.With companies like firstrade.com they provide the tools and access in order to help you execute your trade with simple accuracy. The markets can be a risky place so be sure that you are only willing to invest money that will not devistate you financially should you lose some of your investment/

May 22

We recently has a scare when our computer crashed that stored many of our files and backups for several sites and blogs that we own. We have multiple sites across different platforms and they all contain a lot of data that if lost could be a serious setback to our business. Loosing the emails, and customer data to a possible virus, hacker, or PC crash would be difficult to recover from. It would be the same if you had a fire rip through your home and wipe out many of your personal items. Online Backup provides a great safety backup to our business and customers. Data loss can be crippling to many businesses and since we store alot of data on PC’s, laptops, and across multiple platforms having a way to back those files up can be time consuming and costly. There are companies like IBackup they can help provide backup of your main system files as well as MySQL database files.

They offer backup services for consumers for those that have all those digital photos and videos. I highly recommend for those of us who store our digital photos and music on your PC. Starting at $9.95 for up to 10 GB of data you can have your files stored off site to help provide a secondary backup that will give you access from across multiple platforms. You can get automated or scheduled backups to help avoid any human error. Some of their key features are drag and drop webfolders for easy backup, MAC Support, and downloads up to 30% faster than most other services. They even have various plug ins for your browser to help create simple shortcuts to your daily backups. You will find lots of free services to help you make the transition to online storage.

May 18

My oldest daughter was due for a new cell phone so we started the search on the latest technology and bargains that were available. She thought she wanted the new slide phone from Samsung because she wanted a phone that was to text and IM her friends. We were fortunate enough to find a great deal on the new Palm Treo which is now the envy of all her friends. The phone has a ton of features that will be very nice as she enters the next few years in school. Plus the ease of texting has her constantly on the phone and now she wonders how she got by on her hold keypad cell phone.
She was surprised that the phone can be operated with a stylus or via the simple touchscreen which we were not aware was a feature. I have had Palm hand helds in the past and this great little phone is something that really makes great use of all the functionality of the Palm along with a nice phone and camera. She is just now starting to schedule play times with her friends and putting in party invites into her calendar which has increased her level of responsibility. She is even putting in her soccer and dance practice schedules so that can plan her weeks and what time she can hang out at her friends house.This new phone does give us leverage in the event she acts up or does not listen to her mother or I and we threaten to take her phone away for a few days. Overall the phone was a great purchase and she even sends me a text once in a while just to say hello.