Social Media and Modern Marketing
Looking at cloud-based marketing options that leverage the raw power of social media is crucial if you want to impact as many people as possible with your marketing and branding efforts. Social media has a lot of advantages over traditional marketing, including the following:
1. People are part of social media because they want to be.
This means that they spend far more time there, and they are more likely to see your ads. Advertising in other places – like on TV – can sometimes push people away because they will look for other distractions. Social media sites are distractions in themselves, so you are getting people at a point that they will choose to visit quite frequently.
2. Information sharing is more popular than ever.
People simply love to use social medial to share things that they think are new and cool. If you can get their intention, odds are that they will share it with their friends. At that point, they are doing all of the marketing for you, and it is not going to cost you anything extra.
3. Social media is here to stay.
While the exact sites that will be used in 10 years could be far different than the sites that people use right now, it is clear that social media itself is not going anywhere. If anything, it will get to be more important in the future, growing in popularity just as the Internet itself has. This is a robust, long-lasting marketing tool.